HMV x Comic Week
Full creative for HMV Comic Week 2018
Working with character assets provided by both Marvel and DC, I set out to construct a creative that encapsulated the style and feeling of this promotion. I wanted to really push for the store posters to be larger than life graphic novel covers, which would further extend out with other marketing materials such as the motion graphics below. Making sure that connection was there with the clouds along the trim, they appear consistent, textured and vibrant.
